Job Overview:
Sri Lakshmi Tractors, a leading dealer of Mahindra tractors, is seeking a dynamic and creative Marketing Executive to drive brand awareness and increase sales. The Marketing Executive will be responsible for developing and implementing marketing strategies, managing promotional campaigns, and enhancing our dealership’s visibility across various channels.
Key Responsibilities:
- Marketing Strategy: Develop and execute marketing plans and campaigns to promote Mahindra tractors (Oja, Yuvraj, Jivo, XP Plus, SP Plus, Yuvo Tech +, Arjun, Novo) and related services.
- Content Creation: Create engaging content for digital platforms, including social media posts, blog articles, and promotional materials, to highlight product features, promotions, and company updates.
- Digital Marketing: Manage and optimize the company’s online presence, including website management, search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing (Facebook, Instagram, etc.).
- Brand Promotion: Plan and execute marketing events, exhibitions, and demo days to showcase Mahindra tractors and engage with potential customers.
- Market Research: Conduct market research to identify trends, customer needs, and opportunities for growth within the agricultural sector.
- Campaign Management: Coordinate promotional campaigns, including seasonal offers, product launches, and local advertisements, ensuring they align with business objectives.
- Lead Generation: Develop and implement strategies to generate and nurture leads through both digital and offline channels.
- Customer Engagement: Engage with customers through various platforms, responding to inquiries, and maintaining a positive brand image.
- Collaboration: Work closely with the sales team to align marketing efforts with sales goals and ensure seamless communication between departments.
- Reporting: Analyze the effectiveness of marketing campaigns and provide reports on key metrics such as lead conversion, website traffic, and return on investment (ROI).
Qualifications:
- Proven experience as a Marketing Executive or similar role, preferably in the automotive, agricultural, or machinery industry.
- Strong understanding of digital marketing tools, including SEO, PPC, and social media advertising.
- Excellent written and verbal communication skills.
- Creative thinking with the ability to develop engaging marketing materials and campaigns.
- Strong organizational and project management skills.
- Proficiency in using marketing software and analytics tools (e.g., Google Analytics, Facebook Ads Manager).
- Ability to work independently and as part of a team.
Preferred Qualifications:
- Familiarity with Mahindra tractors or agricultural machinery.
- Experience in event planning and coordination.
- Graphic design or basic video editing skills (a plus).
Benefits:
- Competitive salary with performance-based bonuses.
- Opportunities for professional growth and career advancement.
- Training on Mahindra products and marketing techniques.
- Supportive and collaborative work environment.